Stand & Exhibition Design
Four international trade fairs, a coherent mindset.
Since 2019, from national to international trade events, I have designed the Life365 exhibition presence across retail hardware, consumer electronics, DIY and renewable energy, each stand a distinct communication challenge, each one built on the same process and visual foundation.
01 – THE CHALLENGE
Seconds to stop, minutes to convince
Trade fairs are the most demanding environment for a brand to perform in: a few square meters competing for attention against hundreds of other exhibitors, a narrow window of time, and an audience that decides in seconds whether to stop or walk past.
The stand has to feel like a natural extension of the same brand that lives in 90+ retail corners across Italy, while adapting to the context for the occasion.
Role
Exhibition Design Lead: stand layout, graphic production, large format print, supplier coordination and sales network alignment.
From March 2026, full organizational management of trade fair participation is part of my direct responsibilities.
02 – DESIGN APPROACH
Structure, identity, experience
Each stand follows the same layered logic: from physical layout to graphic system to product interaction, adapted to the specific context of each fair and updated annually as the product portfolio evolves.
03 – THE FAIRS
Making the events count
Sicurezza — Fiera Milano, 2019
Public debut of the Unistore project. The stand introduced the brand system, Homcloud and Uniarch as the main product lines, and established the visual language that all subsequent display solutions would build on.
Bricoday — annual, 2022 to present
Focused on the large-scale retail channel: GDO buyers and category managers rather than independent distributors. The communication emphasis shifts to retail solutions and planogram systems for relevant product categories: what Unistore looks like inside a large-format store.
IIIFA Berlin, 2022
A single-brand presentation: Homcloud to a European consumer electronics audience. The stand stepped back from the Unistore framework to let Homcloud speak on its own terms: smart home positioning, product experience, international tone of voice.
Key Energy — Rimini, annual, 2023 to present
Focused on the Solar Energy branch: a distinct product vertical with its own audience of installers and energy professionals.
The stand communicates Life365 as a multi-channel distribution platform withg a broad offer, aiming at professionals both distributors and technicians.
04 – DELIVERABLES
What i Worked On
