Unistore Retail System
Life365 — 2019–2026 | Shop in Shop modular display solution
A modular shop-in-shop retail system designed to help independent hardware stores and distributors compete in a changing market without heavy stock, without dedicated staff, without complexity.
Unistore brings curated product categories, a branded in-store presence and a full B2B distribution platform into a 2–4 sqm corner that runs itself. I designed the visual system from scratch in 2019 and have been managing it ever since, from the first stand at Sicurezza Fiera Milano to 90+ active installations across Italy today.
01 – THE CHALLENGE
Touch it. Understand it. Buy it.
Amazon can ship faster and cheaper than any independent hardware store. What it can’t do is let a customer hold a smart home device, see how it installs on a real wall, or understand at a glance why it costs more than the generic alternative.
Unistore corners exist to fill that gap. Each panel is designed to do the work of a knowledgeable salesperson: explaining the product, showing real use scenarios, communicating quality and value all in a 1-4 sqm space that operates without staff assistance, on products that may not even be in stock on-site.
The design challenge was to build a visual system capable of delivering that experience consistently across 90+ independent points of sale, each with different fixtures, lighting and context — and to do it without a designer or a sales rep in the room.
02 – THE SYSTEM
Modular by design
The Unistore visual system is built on a shared graphic language: color logic, typography, layout grid, communication hierarchy. Each product category and brand operates within that system with its own identity layer.
Over six years, the brand portfolio has changed substantially. Three brands were phased out and replaced across different categories without structural redesign. The system absorbed each transition — which is the clearest proof that it was built to last, not built for a snapshot.
03 – PROCESS
From planogram to print
Each new corner installation begins with a technical layout that maps product placement, fixture positioning and communication hierarchy within the available space. Graphic production covers all print-ready files, coordinated with the manufacturing partner and the sales network for feedback.
For Lumix Space and Homcloud, the work extended to complete brand identity: logo design, naming support, packaging design and product communication.
04 – DELIVERABLES
What i Worked On
05 – PROJECT PRESENTATION
Trade Fairs
Our mission is to create the retail store 2.0: smart, service-driven, with minimal stock.
